VDI Australia is a trusted Australian transport partner — powered by people and driven by innovation, delivering reliable service that keeps Australia moving today and into the future.Est. 2016 · Prestons, NSW
01
Mission & Positioning
People don't buy what you do, they buy why you do it.
Before VDI became a trusted name in the bus and coach industry, it was a family-owned business moving guests through north Queensland's rainforests. Every decision since has been shaped by that origin — local knowledge, long relationships, and the conviction that service outlasts the sale.
Buyers don't compare us with other bus brands. They compare us with every service experience they have.
02
Values · Voice · Tone
Driven. Trusted. Customer-centric.
Three words that govern every choice — from the buses we import to the copy on a delivery invoice. They don't appear as slogans; they show up in how we sound.
The statement
We sound like a trusted partner — experienced, reliable, an industry leader. Never hype, never hedging.
VDI Voice · 2026
Driven
Momentum, progress, purpose. We use strong verbs — deliver, build, assemble, back — and avoid conditional language.
Trusted
Confidence, clarity, credibility. We cite years, numbers, locations. We don't oversell.
Customer-centric
Partnership, outcomes, long-term relationships. We lead with the operator and finish with the spec.
— We write like this
"Every Yutong bus delivered by VDI is built or adapted specifically for Australia."
"Assembled in Brisbane. Serviced from five national branches."
"2,000 deliveries in. Backed locally by our team on the ground."
"While others have waiting lists, we deliver."
✕ Never like this
"World-class, best-in-breed solutions for the modern transport ecosystem."
"We may be able to assist you with your requirements."
"Yutong is a leading OEM that synergises technology & innovation."
"Experience the VDI difference today!"
03
Identity & Marks
Two canonical lockups. Nothing else.
The VDI letter mark is the identity. It exists in two approved colourways — VDI Blue for use on light surfaces, and pure white for use on dark surfaces. These are the only permitted versions. Do not recreate the mark, do not recolour it, and do not substitute a typeset "VDI" for the lockup.
PRIMARY LOCKUP — VDI Blue solid on light surfacesFile: assets/logos/vdi-blue-solid.png
VDI Blue · on light surfaces
Default lockup. Use on white, pale yellow, pale blue, paper, and any neutral light surface. The blue oval reads cleanly without competing with the background.
VDI White · on dark surfaces
Reverse lockup. Use on VDI Deep Navy, VDI Blue, and on photography where the underlying tone is dark enough to support white. File: vdi-white-solid.png
Blue on Pale Yellow
Acceptable on the soft yellow background wash. Maintain blue version — never invert.
White on VDI Blue
Use the white lockup on the primary blue. The blue lockup would disappear into the field.
White on imagery
When over photography, ensure the placement zone has sufficient tonal depth (≤ 30% luminance). Add a 20% dark scrim if needed.
X = HEIGHT OF "D"
CLEAR SPACE 1X ON ALL SIDES
Clear space
Reserve clear space equal to the cap-height of the letter "D" on all sides. Nothing — text, imagery, edge — may enter this zone.
22 PX · DIGITAL MIN
10 MM · PRINT MIN
PREFERRED
Minimum size
Digital: 22 px height. Print: 10 mm height. Below these sizes the oval and letterforms degrade — use clear text "VDI" in Bahnschrift instead.
Misuse
The blue and white lockups are the identity. Recolouring, recreating, stretching or rotating the mark makes it un-VDI.
Don't desaturate
Don't stretch
Don't rotate
Don't place on yellow
04
Co-branding
Alongside Yutong & dealer partners.
Partner logos align to VDI's letter height and sit to the right of the oval, separated by a thin vertical divider. Never merge or group-frame co-branded lock-ups.
Yutong logo (awaiting official asset)
VDI + Yutong · horizontal
Default partnership lock-up. Yutong logo aligns to VDI oval height with a hairline rule between. Use the official Yutong asset only — never recreate.
Yutong
Combo · reversed
On navy surfaces only. Use VDI White lockup; Yutong supplies a reversed asset.
ABC
VDI + dealer partner
Partner name set in Bahnschrift Bold, divider between.
05
Imagery Direction
Real buses. Real Australia. Real work.
Photography features our buses in recognisably Australian locations — the Pilbara, school pick-ups, tourism in far north Queensland. People are candid, working; never posed, never smiling at camera.
01C12 in West Pilbara, mining transportWA
02School delivery, Silkwood, Mount NathanQLD
03Assembly floor, Eagle Farm workshopQLD
— Do
— Realistic photography in schools, mining, tourism & community
— Prioritise recognisably Australian locations
— Candid shots: greeting customers, assembling buses, night shifts
— Useful context text (bus stops, school signage) that carries meaning
✕ Don't
✕ Don't flip or invert imagery
✕ Avoid posed shots smiling directly at camera
✕ Minimise background text that doesn't add meaning
✕ Don't apply heavy filters or gradients over people
06
Vocabulary
The words we return to.
Positioning shorthand. Blend two or three per piece — never stack the whole list. The stronger verbs (deliver, back, move, power) are always available without ceremony.
